Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset (MGMT & LEADERSHIP) - Tapa dura

hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures―from customers and suppliers tosalespeople and colleagues.

It simply can’t be overstated: You will havetrouble succeeding in business today if youdon’t appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today’sglobal business environment.

Experts in the field of cross-cultural training,Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean, how tointerpret them, and most importantly, howto respond to them.

Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. You’ll learn how:

• Intel’s powerful global corporateculture is a critical element of itshistoric success
• Colgate-Palmolive integratescultural understanding into itsglobal marketing programs
• GE adapts its effectivemanagement style to localbusiness cultures

You’ll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart.

Managing Across Cultures takes you far beyondother books that simply catalog thecustoms, gestures, and language vagaries ofother cultures. This in-depth, strategic guidewill help in every facet of business―fromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.

Managing Across Cultures examines seven behaviors common to all cultures and explainshow to pinpoint and interpret actions that might initially seem out of step with your wayof thinking and operating.

Business guides that take a situational approach just don’t cut it anymore. You need to domore than learn the specific gestures of other cultures. You need a global mindset. Youneed to strategize. You need Managing Across Cultures.

“This book provides a practical framework to help you understand and negotiate thechallenges of culture—I have used it with managers and MBA students alike!”
—Hans Brechbühl, Executive Director, Center for Digital Strategies and Adjunct AssociateProfessor of Business, Tuck School of Business, Dartmouth College

“Cultural skill is a core competency for today’s business leaders, and as pointed outin Managing Across Cultures it’s a learnable one. As a business learning professional,I strongly recommend reading this practical and valuable book.”
—Nancy L. Brennock, Director of Textron University, Textron Inc.

“Managing Across Cultures is a must-read for anyone going to or thinking aboutgoing to work in another country.”
—Andrew Walker, Head of Global Mobility, Thomson Reuters

“Managing Across Cultures is an engaging and comprehensive resource for anyonewho works—or will be working—across cultures. It is an excellent guide to help navigatethe complexities of working in the global marketplace.”
—Paula Caligiuri, Ph.D., Professor, Human Resource Management andDirector, Center for Human Resource Strategy at Rutgers University