MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices (My Marketing Lab)

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0132952327 / 9780132952323 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices, 8/e

 

Package consists of:   

0132952351 / 9780132952354 MyMarketingLab without Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices

0132952378 / 9780132952378 MyMarketingLab -- Pearson eText 2.0 Preview -- for Marketing: Real People, Real Choices

0133840638 / 9780133840636 MyMarketingLab with Pearson eText -- Component Access Card (1 semester access)

 

 

 

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Greg W. Marshall, Associate Professor of Marketing at the University of South Florida, Tampa, FL. Greg has 13 years of selling and sales management experience and when he left the field to teach in 1986, he was the manager of the top selling performing ales district in the United States. His research focuses on sales force selection, performance and evaluation, sales force diversity, decision making by marketing managers, and inter-organizational relationships. He is the Associate Editor of the Journal of Personal Selling & Sales Management and currently serves as Special Guest Editor for a JPSSM issue on Strategic Issues in Selling and Sales Management