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Comprehensive Edition is Now More Accessible, Practical, and Relevant
Includes a New Marketing Chapter Written in an accessible style, this new chapter discusses how to cultivate a positive perception of the services offered in a child care center, components of a marketing plan, and how to develop internal and external marketing strategies, including guidelines for creating print media and a Web site.
Chapters Linked to NAEYC Director Competencies. Alignment with NAEYC Director Competencies helps prepare prospective and in-service directors for guiding their programs through NAEYC Accreditation. This knowledge and these skills also prepare directors to satisfy other standards of quality such as states’ Quality Rating Systems and requirements for state-funded pre-kindergarten programs.
Pedagogy is Useful for Online or Traditional Courses. Application Activities, within chapters, have students stop and apply material. Reflection items give students practice considering evidence, their own thoughts, and making decisions.
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