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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising - Tapa blanda
Book by Jamieson Kathleen Hall
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From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.'The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.'The Press (New Zealand)
Reseña del editor:
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.'The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.'The Press (New Zealand)
Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
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- EditorialOxford University Press, U.S.A.
- Año de publicación1996
- ISBN 10 0195089421
- ISBN 13 9780195089424
- EncuadernaciónTapa blanda
- Número de edición3
- Número de páginas608
- Valoración
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press (New York)
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
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Soft cover
Cantidad disponible: 1
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Descripción Soft cover. Condición: New. 3rd Edition. First printing of third edition. Softcover volume, measuring approximately 5.5" x 8.25", is like new. This book contains a number of b&w textual illustrations. xxvi/578 pages. ""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.". Nº de ref. del artículo: ABE-1633587678838
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
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Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
paperback
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Descripción paperback. Condición: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 000259654N
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition by Jamieson, Kathleen Hall [Paperback ]
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
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Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9780195089424
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
Paperback
Cantidad disponible: 1
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Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard0195089421
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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
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Descripción Condición: New. Nº de ref. del artículo: 69040-n
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
Nuevo
Tapa blanda
Cantidad disponible: 1
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Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 1.1. Nº de ref. del artículo: bk0195089421xvz189zvxnew
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Publicado por
Oxford University Press, USA
(1996)
ISBN 10: 0195089421
ISBN 13: 9780195089424
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Descripción Condición: new. Nº de ref. del artículo: FrontCover0195089421
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