Book by Zikmund William G Babin Barry J
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas:
"An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep."
Reseña del editor:
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialSouth-Western
- Año de publicación2006
- ISBN 10 0324320884
- ISBN 13 9780324320886
- EncuadernaciónTapa dura
- Número de páginas698
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Valoración
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3,84
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