In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.
Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo Consultancy
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 17,65
De Reino Unido a Estados Unidos de America
Descripción Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780415677271
Descripción Condición: New. pp. 336 1st Edition. Nº de ref. del artículo: 262536517
Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo ConsultancyWithout a doubt, new technologies, a. Nº de ref. del artículo: 594659113
Descripción Hardcover. Condición: Brand New. 1st edition. 336 pages. 9.96x6.89x0.75 inches. In Stock. Nº de ref. del artículo: __0415677270