Book by Jim Blythe
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Reseña del editor:
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.
Biografía del autor:
Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMarshall Cavendish
- Año de publicación2009
- ISBN 10 0462099423
- ISBN 13 9780462099422
- EncuadernaciónTapa blanda
- Número de páginas224
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Valoración
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3,44
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