Sixties Fashion: from 'less is more' to youthquake - Tapa dura

'Exquisite photography ... fashion mavens will swoon over the cocoon cocktail coats and Pucci prints' - The Lady

By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. ‘Fashion’ had given way to ‘style’. Jonathan Walford charts these revolutions, from London’s mod ‘youthquake’ to the yé-yés in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.

Table of Contents

1. Foundations: High Fashion in the Early 1960s · 2. Youthquake: Fashion by the Young for the Young · 3. The Miniskirt Myth: The Thigh’s the Limit · 4. Scandal Suits and Shapeless Shifts: The Mid-1960s · 5. Who Will Do Laundry in Space?: Looking to the Future · 6. Doing Your Own Thing: The Rise of Non-Conformism · 7. Mod Men: Menswear Catches Up · 8. Beauty from the Neck Up: Hair and Cosmetics · 9. Aftershock: Fashion in the Late 1960s