Book by John Fisk Grove
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor:
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
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- EditorialHoughton Mifflin
- Año de publicación2007
- ISBN 10 0618641807
- ISBN 13 9780618641802
- EncuadernaciónTapa blanda
- Número de edición3
- Número de páginas304
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Valoración
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3,33
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