BCOM - Tapa blanda

1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning Spoken and Written Messages. 4. Preparing Spoken and Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix. References. Index.

Created by the continuous feedback of a "student-tested, faculty-approved" process, "Bcom5" delivers a visually appealing, succinct print component, tear-out review and model document cards for students and instructors, and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. "Bcom4" provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.