Artículos relacionados a Groundswell, Expanded and Revised Edition
Book by Li Charlene Bernoff Josh Vook
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas:
"If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it." - Business 2 Community
Reseña del editor:
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
- Evaluate new social technologies as they emerge
- Determine how different groups of consumers are participating in social technology arenas
- Apply a four-step process for formulating your future strategy
- Build social technologies into your business
Groundswell is required reading for executives seeking to protect and strengthen their company's public image."
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialIngram Publisher Services
- Año de publicación2011
- ISBN 10 1422161986
- ISBN 13 9781422161982
- EncuadernaciónTapa blanda
- Número de páginas352
- Valoración
Comprar nuevo
Ver este artículo
EUR 12,46
Gastos de envío:
EUR 3,68
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Groundswell Format: Paperback
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Cantidad disponible: > 20
Librería:
Valoración
Descripción Condición: New. Brand New. Nº de ref. del artículo: 9781422161982
Comprar nuevo
EUR 12,46
Convertir moneda
Imagen del vendedor
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies by Li, Charlene, Bernoff, Josh [Paperback ]
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Soft Cover
Cantidad disponible: 10
Librería:
Valoración
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781422161982
Comprar nuevo
EUR 17,58
Convertir moneda
Imagen del vendedor
Groundswell : Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Tapa blanda
Cantidad disponible: 5
Librería:
Valoración
Descripción Condición: New. Nº de ref. del artículo: 11629285-n
Comprar nuevo
EUR 17,49
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new1422161986
Comprar nuevo
EUR 19,77
Convertir moneda
Imagen del vendedor
Groundswell, Expanded and Revised Edition (Paperback)
Publicado por
Harvard Business Review Press, Boston
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your businessGroundswell is required reading for executives seeking to protect and strengthen their company's public image. Corporate executives struggle to harness the power of social technologies. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781422161982
Comprar nuevo
EUR 23,24
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon1422161986
Comprar nuevo
EUR 22,29
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think1422161986
Comprar nuevo
EUR 25,26
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: new. Nº de ref. del artículo: FrontCover1422161986
Comprar nuevo
EUR 28,87
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_1422161986
Comprar nuevo
EUR 29,43
Convertir moneda
Imagen de archivo
Groundswell, Expanded and Revised Editio
Publicado por
Harvard Business Review Press
(2011)
ISBN 10: 1422161986
ISBN 13: 9781422161982
Nuevo
Tapa blanda
Cantidad disponible: 1
Librería:
Valoración
Descripción Condición: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Nº de ref. del artículo: ABTR-313577
Comprar nuevo
EUR 33,53
Convertir moneda