Book by Png Ivan
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Reseña del editor:
This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management and marketing. As necessary in globally-integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 practical cases cover topics such as: global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill and the management of H.J. Heinz. The book covers modern managerial topics, and includes original analytical frameworks for cost and pricing analysis, as well as new applications, including activity-based costing, brand extensions, takeover tactics and real estate strategy.
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- EditorialBlackwell
- Año de publicación1997
- ISBN 10 1557869278
- ISBN 13 9781557869272
- EncuadernaciónTapa dura
- Número de páginas700
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Valoración
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3,27
26 calificaciones proporcionadas por
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