Mixing Messages: Graphic Design in Contemporary American Culture - Tapa dura

"Mixing Messages" offers a coherent and accessible look at the American graphic design during the past fifteen years. The book also introduces many names and concepts that will inspire further investigation. Philip Krayna, "Advertising Annual" Will provide a road map to understanding how graphic design has helped shape identities. Thomas Hine, "New York Times"

Graphic Design shapes the meaning and impact of all we see and read. "Mixing Messages" traces how both the aesthetic value and overall pervasiveness of graphic design have changed over the past fifteen years. In this period, technological innovation and, especially, the rise of the personal computer have drastically altered graphic design practice, triggering explosions of creativity in all forms of visual communication. From the independent producer operating out of the home to the publishing conglomerate, a more diverse design community is creating the images that affect us every day. From the printed page to the Internet, typefaces, colors, logos, and images transmit information and ideas, generating a literacy of the eye that affects us every day. In this important new book, a critical text accompanied by over 300 color illustrations explores the aesthetic, cultural, and technological issues that are shaping the future of graphic design. Featured is work by numerous designers, including Charles S. Anderson, Fabien Baron, Art Chantry, Stephen Doyle, Edward Fella, Tobias Frere-Jones, Dan Friedman, April Greiman, Jonathan Hoefler, Tibor Kalman, Zuzana Licko, Katherine McCoy, Paula Scher, and such global design offices as Landor Associates, Lippincott & Margulies, and Siegel & Gale. From this diverse array of practices, "Mixing Messages" constructs a rich picture of graphic design today.