Dictionary of Business (Economist Books) - Tapa dura

This is a core reference book for anyone who wants to do well in business. It not only outlines simple definitions but also, in the way of an encyclopedia, provides analysis of concepts and business-activities. It looks at the key areas of economics, finance, and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organizational behavior; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.

Mark Uncles is co-editor of the Australasian Marketing Journal.