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The all new don't think of an elephant editado por Chelsea Green Publishing
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"When the original Don't Think of an Elephant! came out in2004, Lakoff showed us that progressive Democrats voted on values, not issues--just like the right. Now, Dr. Lakoff is back to prevent a relapse of bad framing. The ALL NEW Don't Think of an Elephant! is a must read, every bit as important as the first edition. This time we have to train ourselves to think for the long term. Buy this book, memorize it, and teach it to your children. Progressives may be smart, but we don't communicate our ideas well. This book is the blueprint for how to do better."--Howard Dean, former chair of the Democratic National Committee and founder of Democracy for America "The All New Don't Think of an Elephant! is an indispensable tool for progressives--packed with new thinking on framing issues that are hotly debated right now, and new insights on how to reclaim the political debate on meaningful terms that can yield true progress, not just political gains."--Jennifer M. Granholm, former governor of Michigan "Lakoff single-handedly convinced liberals of the importance of language in winning political battles. Now he's back to finish what he started."--Markos Moulitsas, founder and publisher, Daily Kos
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Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom.
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- EditorialChelsea Green Publishing Co
- Año de publicación2014
- ISBN 10 160358594X
- ISBN 13 9781603585941
- EncuadernaciónTapa blanda
- Número de páginas192
- Valoración
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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Chelsea Green Publishing
(2014)
ISBN 10: 160358594X
ISBN 13: 9781603585941
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The All New Don't Think of an Elephant!: Know Your Values and Frame the Debate (Paperback or Softback)
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate by Lakoff, George [Paperback ]
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All New Don't Think of an Elephant! : Know Your Values and Frame the Debate
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(2014)
ISBN 10: 160358594X
ISBN 13: 9781603585941
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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(2014)
ISBN 10: 160358594X
ISBN 13: 9781603585941
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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ISBN 13: 9781603585941
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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ISBN 13: 9781603585941
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
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ISBN 13: 9781603585941
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The ALL NEW Dont Think of an Elephant!: Know Your Values and Frame the Debate
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Chelsea Green Publishing
(2014)
ISBN 10: 160358594X
ISBN 13: 9781603585941
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All New Don't Think of An Elephant (Paperback)
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(2014)
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Descripción Paperback. Condición: new. Paperback. Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today's essential issues. Called the "father of framing" by The New York Times, Lakoff explains how framing is about ideas--ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don't Think of an Elephant! picks up where the original book left off--delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country--one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens' well-being and freedom. "The first edition of this book was published as Don't Think of an Elephant!"--Title page verso. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781603585941
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