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Mastering Marketing: A Comprehensive Introduction to the Skills of Developing and Defending Your Company's Revenue - Tapa blanda
Book by RuskinBrown Ian
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Reseña del editor:
The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development.
Biografía del autor:
The author Ian Ruskin-Brown has more than 35 years' marketing experience. He worked in the operational field and planning functions for J Lyons, Reed, Trebor, Esso and Goodyear before establishing his own marketing consultancy specialising in market research services and training in marketing and sales skills.
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- EditorialThorogood
- Año de publicación2006
- ISBN 10 1854183230
- ISBN 13 9781854183231
- EncuadernaciónTapa blanda
- Número de edición2
- Número de páginas350
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Mastering marketing a comprehensive introduction to the skills of developing and defending your company s revenue
Publicado por
Marston Book Services, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
Nuevo
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Descripción TAPA BLANDA. Condición: New. Nº de ref. del artículo: 100781222
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Mastering Marketing (Paperback)
Publicado por
Thorogood, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development. The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781854183231
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Mastering Marketing (Paperback)
Publicado por
Thorogood, London
(2006)
ISBN 10: 1854183230
ISBN 13: 9781854183231
Nuevo
Paperback
Cantidad disponible: 1
Librería:
Valoración
Descripción Paperback. Condición: new. Paperback. The success of any business depends upon effective marketing. An understanding of the key principles and techniques is vital for managers of all levels, and not just those in the marketing department. "Mastering Marketing" provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. Particularly useful to managers newly appointed to the marketing department, or those wishing to liaise more closely with it, this book will also prove invaluable to owner-managers wishing to adopt a more structured approach to business development. The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781854183231
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