Almost is Not Good Enough - Tapa dura

Retail has always been a dynamic industry but right now it is going through an unprecedented pace of change. Seismic economic shifts and breath-taking technological advances are changing the shopping experience faster than most retailers are able to react. Customers demand ever more exciting shopping experiences and have higher expectations of product, service, value and environment. And, as if that isn't enough to contend with, there is the multi-channel reality to get to grips with too. Any retailer that wants to stay in the game, let alone ahead of it, has to think in an entirely different way. Get it wrong, or move too slowly, and the customer will be lost forever. They'll already be onto the next big thing. Andrew Jennings is a global retail executive with four decades of leadership experience at some of the world's top stores. In his first book, Almost Is Not Good Enough, he shares his secrets on how retailers can thrive in this dynamic environment. Almost Is Not Good Enough is the up-to-date guide anyone involved with modern retail cannot afford to miss.

Andrew Jennings is a senior retail executive with more than 45 years of leadership with some of the world's most respected high-end, speciality and department stores, including Harrods and House of Fraser in the UK; Brown Thomas, Ireland; Holt Renfrew, Canada; Saks Fifth Avenue, USA; Woolworths, South Africa; and Karstadt Group, Germany. Recognised for his leadership and performance-driven management style, Andrew is sought out for his vast knowledge of consumer trends and retail practices in both mature and emerging markets. He has distinguished himself in six countries and on four continents with his agility in translating traditional business models into modern retailing in an increasingly fast-paced world of change. Andrew is passionate about brands, breakthrough marketing and the creation of memorable consumer experiences. Key to his sustained success is adapting his approach to address the challenges and opportunities presented by dynamic trading environments at pivotal stages in their evolution, from the sophistication of London to the new-world complexities of South Africa. Andrew is now permanently based in London, working with retailers, private equity companies and consulting groups as a senior retail advisor, chairman and board member. He is also Chairman of the Prince's Trust Retail Leadership Group.